wild west new frontier price sheet for buildings

In terms of its next frontier, expect to see more impact-versus-impression influencer strategies, where quality of audience and influencer passion point overlap will replace the inexact and costly “purchasing reach” model made popular during the wild west period. We asked brand marketers who will be speaking and sharing their knowledge at Content Marketing World (CMW) this year: What trends will impact the influencer marketing space and help it grow out of the wild west? Prediction from Capital One: Impact Over Impressions Influencer marketing has emerged from the wild west to become a highly organized and productized media offering and communication strategy. In order to understand what the future of influencer marketing holds as the space graduates to a new frontier, we reached out to the marketers who are in the trenches everyday. 83% cited identifying and building one-on-one relationships with influencers as a top priority.77% of those already using influencer marketing technology plan to spend more next year.71% of marketers rate influencer marketing as a highly strategic or strategic category.

From influencer compensation, to the best outreach tactics, the early days of influencer marketing saw many successes and failures. In an industry dominated by rules and best practices, influencer marketing came onto the scene as an outlaw because there were no hard and fast rules to making strategies succeed.

Influencer marketing is often referred to as the ‘Wild West’ of the marketing space because of its sense of lawlessness.

Wild west new frontier price sheet for buildings